The promise of a robotic asset gathering machine has been tried and has so far been successful but only to a point. The robo advisors quickly discovered that without human advisors to connect with the prospects, the machine only worked so well. In fact, one of the biggest players in this space had to create a human version of its so-called robo advisor, Betterment For Advisors. In other words, the robot needed a human advisor to make it work properly, much like a perpetual motion machine needs external energy. With this, the advisor community was able to breathe a sigh of relief because people still want people to help them plan their retirement.
With all of the challenges we’ve faced over the past year, it’s wonderful to know that human connection is still so highly valued. Without it, we find ourselves lonely, anxious, and very eager to reconnect with one another as soon as the coast clears. This is why we are continuing to encourage the advisors we work with to invest in marketing, both virtual and in-person. For until we the people are replaceable by robots and perpetual motion machines, we’re still needed to keep things running. Invest in yourself and invest in your clients in order to win.
I hope you’ll reap the benefits of our Advisor To Advisor community. We’re here to add value and to serve you, so please let us. Reach out to us at any time to see how we might help you make the leap into a bigger future for you, your business, and your family. Here’s to a very successful 2021!
Have you ever heard of a perpetual motion machine? Well, it’s a hypothetical machine that can do work infinitely without an external energy source. It operates by feeding on itself and using its own energy to perform tasks over and over again. It sounds amazing but why is it impossible? Apparently, it violates the first and or second laws of thermodynamics. I share this because we’re intent on building a near-perpetual motion marketing machine for your business. In this case, it’s possible because it has a very crucial ingredient to allow it to work: you.
The type of client you choose to serve will have numerous direct and indirect effects on the type of business you build. Everything from the kind of office space you occupy, the marketing efforts you employ, even the types of client events you host, will be impacted by the ‘who’ in your business model. The various pieces of your business must be tightly aligned with the people you choose to serve, or the disconnect will become quite noticeable over time, especially to your clients.